Introducing Super GEO targeting for WapStart clients
WapStart – a digital advertising platform – regularly expands targeting options for advertisers. Properly selected traffic targeting options are essential for receiving the most relevant audience and highest conversion for any advertising campaign. WapStart’s most recent improvements to it’s proprietary DMP now enables the use of a super precise geo targeting for identifying potential customers within a few meters of a given area such as business location, shopping center, etc.
Furthermore, the use of the super-geo targeting can be done in three distinct time frame options:
1) Real Time – for targeting users who are currently in a given location,
2) Historic – users who have visited a given location in a specified past time frame (for example within a few hours) or
3) Frequency – users who visit specific location at regular intervals.
The main advantage of this type of targeting is that the user receives advertisements that are relevant to real world positions of interest to the user. The advertising message is perceived as helpful and not intrusive. Thus, the advertiser only pays for the most loyal audience without wasteful spending or creating negative impressions with irrelevant users.
WapStart is a digital advertising platform and the largest mobile advertising network in Russia and CIS. The company provides services to thousands of advertisers, agencies and publishers within the local and international markets. WapStart DMP audience reach is over 60 million people from over 10 billion DSP impressions monthly. WapStart possesses advanced technologies of targeting and audience analysis, allowing to carry out advertising campaigns in mobile and web environment with high investment profitability.