WapStart automatically finds best matching traffic for your campaigns
Would you like to have a tool that allows to exclude non-converting sources of traffic before even launching an advertising campaign? A tool, that allows you to find traffic that will best match to the goals and objectives of your campaign? Now you can with WapStart traffic auto filtering DSP solution!
WapStart – largest Russia’s mobile ad tech platform, has just added automatic traffic filtering for the RTB inventory. Advertisers now have a capability to set up logical rules for filtering traffic before campaign starts, and the DSP platform will execute these rules in real time for hundreds of bids per second automatically. This improvement allows to launch ad campaigns with higher level of effectiveness especially in the performance marketing area. This tool has successfully been working for the WapStart’s direct publishers and now has been enhanced to deal with the particulars of the programmatic RTB bidding. Advertisers can configure traffic filtering to their individual criteria using flexible rule-based logic thereby further optimizing campaign results.
This system improvements along with the increase of the RTB in the overall traffic structure brings new level of optimization to WapStart DSP platform.