WapStart enters Web Search advertising market
WapStart – global marketing provider – announced the expansion of the advertising tools and services available to its clients. The advertisers are now able to run search advertising campaigns. Running such campaigns is carried out through an account manager and can be done as a part of a comprehensive marketing mix, or as a stand alone service. WapStart’s data management platform (DMP) has been also enhanced to work with the web search channel to further improve on the cross device audience recognition and targeting.
This service has been rolled out as a beta earlier this year and demonstrated impressive results – the advertiser achieved a decrease of costs by 48%. After further optimization and A/B tests by the WapStart team, the client saw a 263% increase in leads while keeping the same budget.
The offering of this new service adds another effective way to promote our client’s brand and products and brings multiple advantages:
– Search advertising is very cost-effective. Clients pay only when someone indicated relevant interest and actually clicks on the Ad.
– Campaigns takes advantage of the sophisticated targeting tools, which are essential to maximizing ROI with search marketing and re-marketing opportunities
– Deep analytics. Every aspect of your campaign is measurable, right down to the number of clicks, number of impressions, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition (CPA), etc. It’s very easy to measure your return on investment (ROI).
WapStart’s objective has always been to expand quality inventory through new features and channels, because it allows us to implement integrated marketing strategies aimed at delivering results to our customers. The ability to run search, media and performance campaigns through a single platform eliminates unnecessary overhead and adds cross channel optimization that was not possible before.