WapStart launches Native Ad support for programmatic
Various mobile advertising formats have different effects on the users and help achieve different marketing goals: some are aimed at attracting new users, some are for increasing user loyalty to a product or brand, and others are for engaging and increasing the users involvement.
WapStart – Russia’s leading ad tech mobile platform, has recently launched support for the native advertisement formats. This service has been available to select clients in a test mode and is scheduled to become open to everyone shortly.
The advantage of the Native format is that it is more organically integrated into the content and is friendly to consume by the users. It provide high resolution imagery with elements of interaction all without distracting negatives of the regular banners. The publishers who take time and resources to integrate Native support tend to be quality oriented and look for the best user experience as well.
That is why using native format together with the optimized RTB price bidding, which was announced earlier will help Advertisers to achieve higher conversion at lower price. Clients can expect multiple folds improvement, according to our initial client cases.
Stay tuned for the release of public programmatic Native format cases soon as well.